“Influencing others is not necessarily about being the smartest, but it is about discerning what people truly want and offering them a solution,” he said. Handal also told us that the original book’s overarching principle, which remains intact in the new version, is still applicable and encompasses all best practices for our online interactions. This fact alone means that the book is still relevant.” It’s fair to argue that we are again in an economic downturn where it’s difficult for leaders and small businesses to flourish. “The original ‘How To Win Friends and Influence People’ was written during the 1930s when we were in the Great Depression and employment was at an all-time low. “The principles are even more relevant today,” he said. Gone are the days of building a friendship through face-to-face communications instead we resort to email, texting, phone calls and video sessions for meetings.”īut Handal says we can still succeed in being professional, likable and helpful to others using these new media and Carnegie’s original philosophies. “However, with Facebook, Twitter, LinkedIn and blogging, our workplace is forever changed. “One cannot argue that the fundamental techniques originally crafted by Carnegie, including how to be genuinely interested in other people, how to be a good listener and how to win people to your way of thinking by having them respect you, are not long-standing theories,” said Peter Handal, chief executive at Dale Carnegie & Associates, in an interview with VentureBeat.
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